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Título : Economic sustainability in franchising: a model to predict franchisor success or failure
Autor : Calderón Monge, Esther
Pastor Sanz, Ivan .
Huerta Zavala, Pilar Angélica
Publicado en: Sustainability. 2017, V. 9, n. 8, art. 1419
Editorial : MDPI
Fecha de publicación : ago-2017
ISSN : 2071-1050
DOI: 10.3390/su9081419
Resumen : As a business model, franchising makes a major contribution to gross domestic product (GDP). A model that predicts franchisor success or failure is therefore necessary to ensure economic sustainability. In this study, such a model was developed by applying Lasso regression to a sample of franchises operating between 2002 and 2013. For franchises with the highest likelihood of survival, the franchise fees and the ratio of company-owned to franchised outlets were suited to the age of the franchise. Surviving franchises were those that opened franchised outlets at a sustainable pace, increased the franchise fee as intangible assets increased, and effectively managed profitability and efficiency.
Palabras clave: Franchise
Survival
Economic sustainability
Lasso regression model
Spain
Materia: Empresas-Gestión
Industrial management
Licencia: http://creativecommons.org/licenses/by/4.0/
URI : http://hdl.handle.net/10259/4598
Versión del editor: https://doi.org/10.3390/su9081419
Aparece en las colecciones: Artículos Área de Comercialización e Investigación de Mercados

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