Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10259/4598
Título
Economic sustainability in franchising: a model to predict franchisor success or failure
Publicado en
Sustainability. 2017, V. 9, n. 8, art. 1419
Editorial
MDPI
Fecha de publicación
2017-08
ISSN
2071-1050
DOI
10.3390/su9081419
Resumen
As a business model, franchising makes a major contribution to gross domestic product
(GDP). A model that predicts franchisor success or failure is therefore necessary to ensure economic
sustainability. In this study, such a model was developed by applying Lasso regression to a sample of
franchises operating between 2002 and 2013. For franchises with the highest likelihood of survival,
the franchise fees and the ratio of company-owned to franchised outlets were suited to the age
of the franchise. Surviving franchises were those that opened franchised outlets at a sustainable
pace, increased the franchise fee as intangible assets increased, and effectively managed profitability
and efficiency.
Palabras clave
Franchise
Survival
Economic sustainability
Lasso regression model
Spain
Materia
Empresas-Gestión
Industrial management
Versión del editor
Aparece en las colecciones