https://hdl.handle.net/10259/6193 2026-05-01T11:24:11Z 2026-05-01T11:24:11Z Antón Maraña, Paula Puche Regaliza, Julio César https://hdl.handle.net/10259/11539 2026-04-28T00:05:41Z 2026-01-01T00:00:00Z

Tras el tesoro de los datos: explora el Big Data, la inteligencia de negocio y la visualización para convertirte en analista de datos Antón Maraña, Paula; Puche Regaliza, Julio César Actividad realizada con alumnado de Bachillerato de Investigación y Excelencia (https://www.ubu.es/vicerrectorado-de-estudiantes/bachillerato-de-investigacionexcelencia-bie). La actividad se diseñó mediante una dinámica de gamificación, en la que los estudiantes, organizados en equipos, debían resolver retos relacionados con el análisis de datos utilizando herramientas de Big Data, Inteligencia de Negocio y visualización de información. A través de esta metodología activa se buscó potenciar la comprensión de conceptos clave de análisis de datos, promover el aprendizaje práctico y desarrollar habilidades de interpretación y comunicación de resultados. Actividad de aprendizaje basado en gamificación

2026-01-01T00:00:00Z Antón Maraña, Paula https://hdl.handle.net/10259/11538 2026-04-28T00:05:38Z 2026-01-01T00:00:00Z

Smart Tourism: AI, IoT and Big Data for Business Intelligence in Hospitality Management Antón Maraña, Paula El workshop “Smart Tourism: AI, IoT and Big Data for Business Intelligence in Hospitality Management” se impartió al alumnado de la Escuela Superior de Hostelería y Turismo del Instituto Politécnico do Cávado e do Ave (IPCA) en el marco de la alianza universitaria europea RUN‑EU. La sesión abordó el papel de las tecnologías digitales en la transformación del sector turístico, estructurándose en cuatro bloques: Big Data, Business Intelligence y visualización de datos, destinos turísticos inteligentes y aplicaciones de la inteligencia artificial en la gestión de hostelería. La sesión combinó explicación conceptual, ejemplos aplicados y discusión con el alumnado, fomentando el pensamiento crítico y la comprensión del papel estratégico de los datos en la industria turística.

2026-01-01T00:00:00Z Juknevičienė, Vita Toleikienė, Rita Balčiūnas, Sigitas Leach, Nora Baumgärtler, Thomas Antón Maraña, Paula Díez Hernández, Julieta https://hdl.handle.net/10259/11328 2026-02-05T01:05:46Z 2025-01-01T00:00:00Z

Youth Anti‐Corruption Potential: Insights From Germany, Lithuania and Spain Juknevičienė, Vita; Toleikienė, Rita; Balčiūnas, Sigitas; Leach, Nora; Baumgärtler, Thomas; Antón Maraña, Paula; Díez Hernández, Julieta Corruption is universally recognised as one of the biggest challenges for modern societies. Its negative impact on economies and institutions, as well as its erosive effect on citizen trust and state stability, pose a significant strain on good governance. Due to its pervasive nature, implementation of anti-corruption policies and education require persistent efforts and dedication. Understandably, young people are identified as the most important cohort within society, which should be well prepared to address all challenges associated with the malpractice. According to the Theory of Planned Behaviour, knowledge must be transformed into perception, followed by the adoption of a suitable attitude, which should then be reflected in future behaviour. As such, it is paramount to ensure that young individuals are able to comprehend the negative impact of corruption, identify the malpractice, and be prepared to inform the relevant authorities when faced with acts of corruption. This set of competences is referred to as anti-corruption potential. It is shaped by the cultural, societal and institutional constraints of the country (region) as well. It consists of three main elements—perception (knowledge), attitude (values) and behaviour. The aim of this paper is to evaluate the current dynamics of youth anti-corruption potential in three European countries—Germany, Lithuania and Spain. For its purposes, a survey was conducted amongst 1,922 young individuals, aged 15–29, who are currently in education. The countries selected represent three main EU regions—Western, Eastern and Central and Southern Europe. The results demonstrate that corruption is universally recognised as an existing challenge. However, Lithuanian and German young people exhibit higher intolerance towards the malpractice, whilst Spanish youth demonstrate the most positive attitude in regard to integrity as a contributing factor to personal success. Moreover, the majority of respondents from all three countries assert that their decision to report suspected or witnessed acts of corruption would be made after a thorough deliberation, taking into account the specific circumstances and the context of the situation. Results further indicate that anti-corruption education programmes should become an indispensable part of the educational process. However, such programmes must be tailored to reflect the cultural specificities of the society and the unique needs of the youth. This research makes a major contribution regarding the anti-corruption potential of young people across diverse European contexts. It further demonstrates how regional and cultural variations shape perceptions, attitudes and behaviour towards corruption. As such, increasing understanding of the social and cultural context in which corruption occurs—both at personal as well as state level—should be considered a priority by policymakers and practitioners.

2025-01-01T00:00:00Z Antón Maraña, Paula Pérez Cornejo, Clara Rodríguez Torrico, Paula https://hdl.handle.net/10259/11319 2026-02-05T01:05:54Z 2025-10-01T00:00:00Z

How does sustainable development education shape motivations for using collaborative consumption platforms? Antón Maraña, Paula; Pérez Cornejo, Clara; Rodríguez Torrico, Paula Purpose – Current consumption patterns have aggravated environmental degradation. In response, collaborative consumption (CC) through collaborative platforms (CPs) has emerged as a sustainable alternative. Although CPs can support sustainability, their environmental benefits remain contested, following the observation of consumerism rebound effects. Given education’s potential to increase knowledge about the importance of sustainability, this study aims to explore the impact of sustainable development education (SDE) on the extrinsic motivations (functional utility, economic utility, moral utility and hedonic utility) and intrinsic motivations (ecological awareness, eco-anxiety, green orientation and consumerism) that improve attitudes toward CPs and increase intentions to use them. Design/methodology/approach – This research is based on two studies, each using a different sample: one of high school students (N = 232) and one of older people enrolled in a lifelong learning program (N = 157). A questionnaire collected the data that were analyzed to test the research hypotheses. Findings – SDE significantly influences intrinsic and extrinsic motivations. The results suggest that CPs are primarily used for commercial rather than sustainability purposes because attitudes are predominantly shaped by extrinsic motivations. In addition, motivators play a mediating role in the proposed model. Practical implications – This study highlights critical social and practical implications by emphasizing the need for educational systems that promote responsible consumption and challenge students’ consumeristic and materialistic tendencies. Originality/value – To the best of the authors’ knowledge, this study is the first to examine the influence of SDE on CC and comprehensively explore the roles of intrinsic and extrinsic motivations in the context of CPs, shedding light on the CC paradox.

2025-10-01T00:00:00Z