https://hdl.handle.net/10259/8912 Fri, 17 Apr 2026 17:33:11 GMT 2026-04-17T17:33:11Z https://hdl.handle.net/10259/10030 El lugar a través de plataformas VBD en el cine de animación: la construcción de los paisajes en el consumo digital García-Ergüín Maza, Marcos Gracias a la evolución de las imágenes generadas por computadora (CGI, del inglés Computer Generated Images) y los softwares 3D, la industria de la animación ha propiciado la realización de imágenes digitales, lugares y contextos culturales en busca de un resultado fotográfico más próximo a la realidad. Dentro de la producción del mayor distribuidor (Disney) la situación pandémica derivada de la covid-19 ha provocado que los productos destinados a las salas de cine se exhiban por un medio: Disney+. El presente estudio pretende arrojar luz sobre el significado en la aprehensión y el desarrollo de los paisajes cuando el medio de exhibición se traslada al consumo enteramente digital mediante un sistema vídeo bajo demanda (VBD). Para ello, se han estudiado las realizaciones generadas durante la crisis sanitaria (2020-2021) para comparar los resultados estéticos en los diferentes contextos representados a través de la exhibición digital.; Due to the evolution of Computer Generated Images (CGI) and 3D software, the animation industry has led digital images and landscapes to a photographic result closer to reality. A fact that makes us consider what the treatment of these contexts and locations is related to the main producer (Disney). However, the pandemic situation of covid-19 has made the company release its products destined for movie theaters, into a new context and space of understanding, such as Disney+. This study tries to focus on the meaning of the apprehension and development of landscapes and geographic contexts by Disney+. It analyses the films generated between 2020-2021 to compare the aesthetic results in the different contexts represented by the digital platform. Sat, 01 Jun 2024 00:00:00 GMT https://hdl.handle.net/10259/10030 2024-06-01T00:00:00Z https://hdl.handle.net/10259/10014 Could you teach new tricks to old dogs? An analysis of online communication of political leaders in Spanish regional elections Pérez Castaños, Sergio; Antón Merino, Javier; García Hípola, Giselle Two regional elections were held in 2022, marking the start of a new electoral phase in Spain. The first election was held in February in Castilla y León, where the right-wing VOX party formed a coalition government with the right-wing Partido Popular for the first time. At the same time, the far-left party Podemos saw its parliamentary representation significantly reduced. Subsequently, in June, Andalusia held its elections, in which VOX increased its representation by two seats, marking the beginning of its rise at the national electoral level. Conversely, the extreme left, split between two parties, saw its representation decline, losing 10 seats. This study attempts to juxtapose the electoral strategies employed by the leaders of the different political parties, with a particular focus on the communication strategies of leaders and parties on X (formerly Twitter) throughout the campaign period. It is expected that discrepancies will emerge not only between political entities, but also between regions. To investigate this hypothesis, we conducted a content analysis of X accounts, selecting those associated with regional presidential candidates within each region. We distinguish between those considered ‘traditional’ political parties and those considered ‘new’, including in these two categories the main contending political parties in each region. Thanks to the analysis, the proposed objective is achieved, demonstrating the existing differences between the two types of political parties and how their leaders use the social platform X. The results show that all the elements considered in the study are present, although not uniformly across both regions analyzed. This suggests a progressive alignment between new and traditional parties, reflecting a convergence in their strategies for conducting electoral campaigns. Sun, 01 Dec 2024 00:00:00 GMT https://hdl.handle.net/10259/10014 2024-12-01T00:00:00Z https://hdl.handle.net/10259/9917 El síndrome de la espectacularización de la imagen digital en el cine actual: manierismo cinematográfico García-Ergüín Maza, Marcos La repetición de las fórmulas argumentales y la perpetuación de los éxitos ya obtenidos ha terminado por crear un estilo aparte. Una forma de espectáculo cinematográfico que, dentro de la imagen CGI, ha terminado por crear un modo de representar la acción de manera exagerada. Es decir, con coreografías enrevesadas y una multitud de elementos encargados de sobrecargar la imagen convirtiendo las producciones en productos cinematográficos casi manieristas. Un hecho que denota que, debido a la voraz búsqueda de buenos números de recaudación y a la falta de asombro que el cine digital ha provocado los últimos años, los creadores hayan convertido sus narraciones en espectáculos circenses donde la grandilocuencia tiene más importancia que la historia misma.; This study tries to figure out how Hollywood pictures exaggerate the representation of reality turning digital films into a baroque creation far away from the audience. There is a nonsense fight between the biggest studios to compete in CGI and create the most spectacular visual effect in order to get success. However, that digital dependence has forgotten the main idea of cinema: the representation of a fiction story based on the real world. Due to this, visual effects dominate Hollywood market and have become their own problem. Republicada de: Revista Internacional de la Imagen 1(2), 2014 (pp. 1-9) Sat, 01 Mar 2014 00:00:00 GMT https://hdl.handle.net/10259/9917 2014-03-01T00:00:00Z https://hdl.handle.net/10259/9911 La asimilación de identidades visuales en animación a través de servicios VBD en Disney+ García-Ergüín Maza, Marcos Con la asimilación industrial de los servicios VBD (Vídeo Bajo Demanda) para la distribución y exhibición de largometrajes animados, las plataformas se han configurado como un nuevo medio de relación. La irrupción de estos servicios ha derivado en resultados cinematográficos que han asumido dos líneas determinantes: la representación de una cultura estimulada con identidades y rasgos antes diferenciados, y un carácter gráfico unificado frente a la variedad técnica que antes determinaba el estilo de cada producto. Así, este estudio expone cómo las obras cinematográficas de animación, por medio del flujo de las nuevas plataformas y de Disney+, han adaptado sus narrativas y su estructura visual para proporcionar un resultado que incorpora la globalización cultural y gráfica de la inmediatez digital.; By the industrial assimilation of the VOD (Video On Demand), platforms have been configured as a paradigm shift. The budget increased by Netflix and the irruption of Disney+ have led to cinematographic results that have assumed two determining features: the representation of a culture with different identities, and a graphic character that assumes the technical varieties that were determined before. Thus, this study exposes how animation films, through the flow of new platforms, have adapted their narrative and visual structure to provide a result in accordance with the digital immediacy. Mon, 01 Jan 2024 00:00:00 GMT https://hdl.handle.net/10259/9911 2024-01-01T00:00:00Z