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| dc.contributor.author | Pérez Castaños, Sergio | |
| dc.contributor.author | García Hípola, Giselle | |
| dc.contributor.author | Mora-Rodríguez, Alberto | |
| dc.contributor.author | Trujillo Cerezo, José Manuel | |
| dc.date.accessioned | 2026-04-13T16:12:24Z | |
| dc.date.available | 2026-04-13T16:12:24Z | |
| dc.date.issued | 2022 | |
| dc.identifier.isbn | 978-3-030-98993-4 | |
| dc.identifier.isbn | 978-3-030-98992-7 | |
| dc.identifier.isbn | 978-3-030-98995-8 | |
| dc.identifier.uri | https://hdl.handle.net/10259/11508 | |
| dc.description.abstract | This chapter analyses how online political parties campaigned. These parties, who rely on digital activity, tend to show less interest in traditional channels like posters and press ads, while displaying more negativity, satire and emotionality in their content. However, as regards another phenomenon recorded elsewhere, there was no sign of a more pronounced personalization. | en |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | eng | es |
| dc.publisher | Palgrave Macmillan | |
| dc.relation.ispartof | The 2019 European Electoral Campaign, p. 241-260 | es |
| dc.subject.other | Internet en las campañas electorales | es |
| dc.subject.other | Internet in political campaigns | en |
| dc.subject.other | Partidos políticos | es |
| dc.subject.other | Political parties | en |
| dc.title | Online Parties and Digital Campaigns | en |
| dc.type | info:eu-repo/semantics/bookPart | es |
| dc.rights.accessRights | info:eu-repo/semantics/closedAccess | es |
| dc.relation.publisherversion | https://doi.org/10.1007/978-3-030-98993-4_13 | es |
| dc.identifier.doi | 10.1007/978-3-030-98993-4_13 | |
| dc.page.initial | 241 | es |
| dc.page.final | 260 | es |
| dc.type.hasVersion | info:eu-repo/semantics/publishedVersion | es |