Enoturismo como expresión de la multifuncionalidad en los territorios de la vid y el vino del Duero/Douro

Abstract

Vineyard production is an iconic element of the Iberian regions connected by the River Douro. It is also one of the most important pillars of the local economy, involving numerous actors along a traditional value chain based on vineyard work, winemaking and wine marketing. Now, a strong enotourism sector has emerged, creating a network of agents, initiatives and interests that play a crucial role in local socio-economic contexts. This paper explores strategies for promoting enotourism in the vine and wine regions along the Douro, aiming to highlight the multifunctional nature of territorialised agricultural activity. Drawing on a review of scientific literature in this field, an analysis of primary statistical sources and the outcomes of fieldwork conducted within the framework of the AgroHub project, this paper emphasises the contextual diversity of experiences and resources that characterise the tourism offerings of these territories.