Medición de la responsabilidad social universitaria en el Ecuador: caso Universidad Técnica Estatal de Quevedo

Abstract

La presente investigación tiene como objetivo proponer un modelo de medición de responsabilidad social universitaria. La muestra estuvo conformada por los administrativos, docentes y estudiantes de la Universidad Técnica Estatal de Quevedo (UTEQ), aplicó un cuestionario adaptado del desarrollado por URSULA (Vallaeys, 2021). Así mismo, se utilizó la matriz de autodiagnóstico RSU – URSULA (Vallaeys et al., 2021) para obtener información de las autoridades y directivos de la UTEQ. Ambos instrumentos miden las 12 metas y 66 indicadores del modelo URSULA, evalúan las cuatro dimensiones de la responsabilidad social universitaria: gestión organizacional, formación, cognición y participación social. Los resultados muestran una alta fiabilidad del instrumento de medición. Los stakeholders internos señalan que la mayoría de los indicadores de las metas muestran un desempeño medio. Adicionalmente, la prueba U de Mann-Whitney identificó la existencia de diferencias significativas en el indicador global RSU entre los estudiantes de las diferentes facultades.

The objective of this research is to propose a model for measuring university social responsibility. For this purpose, a survey was applied to workers, teachers and students of the State Technical University of Quevedo (UTEQ), through a questionnaire adapted from the one developed by URSULA (Vallaeys, 2021). Likewise, the USR-URSULA self-diagnosis matrix (Vallaeys et al., 2021) was used to collect information from the authorities and directors of the UTEQ. Both instruments measure the 12 goals of the URSULA model, which assess the four dimensions of university social responsibility: organizational management, education, cognition and social participation. In the case of workers, the means were used for the evaluations of the three goals of the organizational management dimension. For the analysis of the goals from the perspective of teachers and students, a factorial analysis of principal components was applied. The results were used to calculate indicators for each of the goals of the model and to calculate a global indicator of university social responsibility. The results show a high reliability of the measuring instrument. The descriptive analysis of the indicators showed that there is a discrepancy between the diagnosis made by the authorities and managers and the perspective of the workers, teachers and students. Additionally, the Mann-Whitney U test identified the existence of significant differences in the global indicator of university social responsibility.