Listar Marketing experiencial y sostenible (MARK-EXPE-SOS) por Materia/Asignatura "Comercio"
Mostrando ítems 1-6 de 6
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Franchise fairs: a relevant signal in franchise choice in social activity
Mastrangelo Silvera, Leonardo Martin; Calderón Monge, Esther
; Huerta Zavala, Pilar Angélica
(2016-09, University of Finance and Management in Warsaw)Artículo -
Insights into the localisation of outlets: The franchising chains
Caro-Vela, María D.; Ramírez-Hurtado, José M.; Calderón Monge, Esther
(2024-09, Springer)Artículo -
Labeling and consumer purchases
Calderón Monge, Esther; Ramírez-Hurtado, José M.; Ramos Cuesta, Inés
(2024-05, Wiley)Artículo -
Performance and Risk as Signals for Setting up a Franchised Business
Calderón Monge, Esther; Huerta Zavala, Pilar Angélica
(2013-05, Bradley University. The Turner School of Entrepreneurship and InnovationMiddle Tennessee State University. Walker Library. Digital Scholarship Initaitives)Artículo -