Navegação Artículos MARK-EXPE-SOS por assunto "Commerce"

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Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis

Calderón Monge, Esther; Huerta Zavala, Pilar Angélica; Ayup González, Jannett
(2019-06, Springer)

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Franchise fairs: a relevant signal in franchise choice in social activity

Mastrangelo Silvera, Leonardo Martin; Calderón Monge, Esther; Huerta Zavala, Pilar Angélica
(2016-09, University of Finance and Management in Warsaw)

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Insights into the localisation of outlets: The franchising chains

Caro-Vela, María D.; Ramírez-Hurtado, José M.; Calderón Monge, Esther
(2024-09, Springer)

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Labeling and consumer purchases

Calderón Monge, Esther; Ramírez-Hurtado, José M.; Ramos Cuesta, Inés
(2024-05, Wiley)

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Performance and Risk as Signals for Setting up a Franchised Business

Calderón Monge, Esther; Huerta Zavala, Pilar Angélica
(2013-05, Bradley University. The Turner School of Entrepreneurship and InnovationMiddle Tennessee State University. Walker Library. Digital Scholarship Initaitives)

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Wine experience scale: validating the behavior and motivations of Spanish wine tourists

Margaça, Clara; Calderón Monge, Esther; Sánchez Garcia, José Carlos
(2024-02, Emerald)

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