2026-04-20T05:14:36Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/111062025-11-27T01:05:32Zcom_10259_9622com_10259_5086com_10259_2604col_10259_11032

Calderón Monge, Esther 90 600 0000-0002-0661-4244 Huerta Zavala, Pilar Angélica 287 600 0000-0001-8032-8628 2025-11-26T11:44:17Z 2025-11-26T11:44:17Z 2015 978-84-8367-503-8 https://hdl.handle.net/10259/11106 La teoría de Redes es una alternativa para seleccionar franquiciados con el fin de formalizar una relación que se consolide con el tiempo. La empresa española de ropa infantil Neck Child, S. A. propietaria de la franquicia Neck & Neck ha reducido sus costes de información al disminuir la incertidumbre precontractual mediante la creación de redes egocéntricas en países donde se ha instalado, alcanzando menores costes en aquellos países donde las redes son más densas y con vínculos más fuertes. Theory of Network is an tool in the choosing of franchisees for a given franchise system with a view to entering into a long-term operationally stable relationship. This paper studies the case Neck and Neck, one Spanish brand in the children´s fashion sector. This company has reduced her information costs because it has minimized the pre-contractual uncertainty by creating egocentric network, as master franchise or group of retail, in the countries where it is operating. When the networks are dense and the ties are strong, the reduction information costs are bigger. application/pdf eng Universidad de Oviedo. Cátedra Fundación Ramón Areces de Distribución Comercial En la piel del cliente: escuchar, atraer, retener, p. 17-41 https://www.catedrafundacionarecesdcuniovi.es/noticia-publicacion-del-libro-en-la-piel-del-cliente--escuchar--atraer--retener--es.html Redes Franquicia Costes de información Selección adversa Método del caso Network Franchise Information costs Adverse selection Method of case Franquicias Costes de transacción Franchises (Retail trade) Transaction costs Does the Theory of Networks Suite to Franchising? a Case Study of Neck and Neck info:eu-repo/semantics/bookPart info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/openAccess THUMBNAIL Calderon-Does_theory_networks_suite_franchising_2015.pdf.jpg Calderon-Does_theory_networks_suite_franchising_2015.pdf.jpg IM Thumbnail image/jpeg 4306 https://riubu.ubu.es/bitstream/10259/11106/3/Calderon-Does_theory_networks_suite_franchising_2015.pdf.jpg e451b3803ae5895ed8a4f198c32fd5c0 MD5 3 LICENSE license.txt license.txt text/plain; charset=utf-8 1362 https://riubu.ubu.es/bitstream/10259/11106/2/license.txt 5d013bfa6e473ff0db22cd82a4d71a70 MD5 2 ORIGINAL Calderon-Does_theory_networks_suite_franchising_2015.pdf Calderon-Does_theory_networks_suite_franchising_2015.pdf application/pdf 189195 https://riubu.ubu.es/bitstream/10259/11106/1/Calderon-Does_theory_networks_suite_franchising_2015.pdf 90b4afd5d88df974a9e3901835d7f019 MD5 1 10259/11106 oai:riubu.ubu.es:10259/11106 2025-11-27 02:05:32.419 Repositorio Institucional de la Universidad de Burgos bubrep@ubu.es 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