2026-04-30T01:34:23Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/111122025-11-29T01:05:22Zcom_10259.4_2498com_10259_5086com_10259_2604col_10259.4_2499

Deepfake Parodies, Technological Spectacle, and Digital Catharsis: The Case of Iberian Son Parodias deepfakes, espectáculo tecnológico y catarsis digital: el caso de Iberian Son Paz-Rebollo, María Antonia Bonaut-Iriarte, Joseba Vicent Ibáñez, Mireya Deepfakes TikTok Artificial intelligence Reception Political humor Political hate speech Pedro Sánchez Inteligencia Artificial Recepción Humor político Odio político Inteligencia artificial Comunicación en política Artificial intelligence Communication in politics This study examines 1,919 user comments on 57 deepfakes created by Iberian Son and posted on TikTok, which parody the Spanish Prime Minister, Pedro Sánchez. Content analysis and textual analysis are applied to explore whether the use of AI motivates viewing, what kind of responses they generate, and whether users infer implicit meanings not directly expressed in the videos. The results show that AI not only increases the appeal of the content but also acts as a tool for digital catharsis. The comments reveal that these videos provoke visceral reactions and reactivate latent political hate speech. In addition, they project broader ideological readings, some of which are linked to narratives typical of the far right. Este estudio examina 1.919 comentarios de usuarios sobre 57 Deepfakes creados por Iberian Son y publicados en TikTok, que parodian al presidente del Gobierno español, Pedro Sánchez. Se aplica un análisis de contenido y un análisis textual para explorar si el uso de IA motiva el visionado, qué tipo de respuestas generan y si los usuarios infieren significados implícitos no expresados directamente en los vídeos. Los resultados muestran que IAno solo incrementa el atractivo del contenido, sino que también actúa como herramienta de catarsis digital. Los comentarios revelan que estos vídeos provocan reacciones viscerales y reactivan discursos de odio político latente. Además, los proyectan lecturas ideológicas más amplias, algunas de las cuales se vinculan con narrativas propias de la extrema derecha. This research was conducted within the framework of the project Challenging Online Narratives of Political Hatred and Misogyny (ref. PID2023-147506OB-I00), within the 2021 State Programme for Research, Development, and Innovation for Knowledge Generation Projects, funded by the Ministry of Science and Innovation and the Spanish Research Agency (AEI) of the Government of Spain. 2025-11-28T12:43:07Z 2025-11-28T12:43:07Z 2025-11 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 2695-9631 https://hdl.handle.net/10259/11112 10.62161/revvisual.v17.5902 2695-9631 eng Visual Review: International Visual Culture Review = Revista Internacional de Cultura Visual. 2025, V. 17, n. 7, p. 189–204 https://doi.org/10.62161/revvisual.v17.5902 info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica, Técnica y de Innovación 2021-2023/PID2023-147506OB-I00/ES/DESAFIAR LAS NARRATIVAS ONLINE DE ODIO POLITICO Y DE MISOGINIA/ Attribution-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nd/4.0/ info:eu-repo/semantics/openAccess application/pdf VisualCOM Scientific Publications