2026-04-17T14:09:17Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/115082026-04-15T00:05:32Zcom_10259_8005com_10259_5086com_10259_2604col_10259_8021
Repositorio Institucional de la Universidad de Burgos
author
Pérez Castaños, Sergio
author
García Hípola, Giselle
author
Mora-Rodríguez, Alberto
author
Trujillo Cerezo, José Manuel
2026-04-13T16:12:24Z
2026-04-13T16:12:24Z
2022
978-3-030-98993-4
https://hdl.handle.net/10259/11508
10.1007/978-3-030-98993-4_13
This chapter analyses how online political parties campaigned. These parties, who rely on digital activity, tend to show less interest in traditional channels like posters and press ads, while displaying more negativity, satire and emotionality in their content. However, as regards another phenomenon recorded elsewhere, there was no sign of a more pronounced personalization.
eng
Online Parties and Digital Campaigns
info:eu-repo/semantics/bookPart
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URL
https://riubu.ubu.es/bitstream/10259/11508/4/Perez-Online_Parties_Digital_Campaigns_2022.pdf
File
MD5
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application/pdf
Perez-Online_Parties_Digital_Campaigns_2022.pdf