2026-04-17T15:16:22Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/115082026-04-15T00:05:32Zcom_10259_8005com_10259_5086com_10259_2604col_10259_8021

Online Parties and Digital Campaigns Pérez Castaños, Sergio García Hípola, Giselle Mora-Rodríguez, Alberto Trujillo Cerezo, José Manuel Internet en las campañas electorales Partidos políticos Internet in political campaigns Political parties This chapter analyses how online political parties campaigned. These parties, who rely on digital activity, tend to show less interest in traditional channels like posters and press ads, while displaying more negativity, satire and emotionality in their content. However, as regards another phenomenon recorded elsewhere, there was no sign of a more pronounced personalization. 2026-04-13T16:12:24Z 2026-04-13T16:12:24Z 2022 info:eu-repo/semantics/bookPart info:eu-repo/semantics/publishedVersion 978-3-030-98993-4 978-3-030-98992-7 978-3-030-98995-8 https://hdl.handle.net/10259/11508 10.1007/978-3-030-98993-4_13 eng The 2019 European Electoral Campaign, p. 241-260 https://doi.org/10.1007/978-3-030-98993-4_13 info:eu-repo/semantics/closedAccess application/pdf Palgrave Macmillan