2026-04-17T12:50:11Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/115082026-04-15T00:05:32Zcom_10259_8005com_10259_5086com_10259_2604col_10259_8021

Pérez Castaños, Sergio 868 600 0000-0002-7775-8632 García Hípola, Giselle 43c272c8-49c8-4822-8bf3-72d2f3a0625a 600 Mora-Rodríguez, Alberto 777d0ae7-20ae-45d6-9ef5-1ebb9d806af2 Trujillo Cerezo, José Manuel 371aeaf6-1325-4eb6-97c0-9631e9dddee5 600 2026-04-13T16:12:24Z 2026-04-13T16:12:24Z 2022 978-3-030-98993-4 978-3-030-98992-7 978-3-030-98995-8 https://hdl.handle.net/10259/11508 10.1007/978-3-030-98993-4_13 This chapter analyses how online political parties campaigned. These parties, who rely on digital activity, tend to show less interest in traditional channels like posters and press ads, while displaying more negativity, satire and emotionality in their content. However, as regards another phenomenon recorded elsewhere, there was no sign of a more pronounced personalization. application/pdf eng Palgrave Macmillan The 2019 European Electoral Campaign, p. 241-260 https://doi.org/10.1007/978-3-030-98993-4_13 Internet en las campañas electorales Partidos políticos Internet in political campaigns Political parties Online Parties and Digital Campaigns info:eu-repo/semantics/bookPart info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/closedAccess 241 260 THUMBNAIL Perez-Online_Parties_and_Digital_Campaigns_2022.pdf.jpg Perez-Online_Parties_and_Digital_Campaigns_2022.pdf.jpg IM Thumbnail image/jpeg 6089 https://riubu.ubu.es/bitstream/10259/11508/3/Perez-Online_Parties_and_Digital_Campaigns_2022.pdf.jpg f10f02a9d3efb7583a8e5b7f2e6bd54b MD5 3 Perez-Online_Parties_Digital_Campaigns_2022.pdf.jpg Perez-Online_Parties_Digital_Campaigns_2022.pdf.jpg IM Thumbnail image/jpeg 2732 https://riubu.ubu.es/bitstream/10259/11508/5/Perez-Online_Parties_Digital_Campaigns_2022.pdf.jpg f83d6f1255207540d00c5b0847a79beb MD5 5 LICENSE license.txt license.txt text/plain; charset=utf-8 1362 https://riubu.ubu.es/bitstream/10259/11508/2/license.txt 5d013bfa6e473ff0db22cd82a4d71a70 MD5 2 ORIGINAL Perez-Online_Parties_Digital_Campaigns_2022.pdf Perez-Online_Parties_Digital_Campaigns_2022.pdf Archivo cerrado application/pdf 666140 https://riubu.ubu.es/bitstream/10259/11508/4/Perez-Online_Parties_Digital_Campaigns_2022.pdf 4470a380402eefadd2b75074d4166269 MD5 4 10259/11508 oai:riubu.ubu.es:10259/11508 2026-04-15 02:05:32.756 Repositorio Institucional de la Universidad de Burgos bubrep@ubu.es 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