2026-04-22T18:54:45Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/52762021-11-02T12:05:03Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732
Repositorio Institucional de la Universidad de Burgos
author
Jiménez Torres, Nadia Huitzilin
author
San Martín Gutiérrez, Sonia
2020-04-17T20:01:07Z
2020-04-17T20:01:07Z
2012-09
1833-3850
http://hdl.handle.net/10259/5276
10.5539/ijbm.v7n17p34
1833-8119
At present, firms must face interrelated challenges in global marketing, such as the increased consumer market
internationalization and the rapid growth of emerging markets economy. In this context, the purpose of this
study is to differentiate between cognitive and affective components of the country–of-origin (reputation of firms
from a country–of-origin and animosity) and frame them as antecedents of trust and purchase intention. The
study supports the view that the reputation of firms from the country–of-origin helps to engender trust in
international markets and indirectly impacts purchase intention. Also, this study analyses the mediation role that
trust plays in the relationship between reputation of firms from the country–of-origin, consumer animosity and
purchase intention.
eng
Atribución 4.0 Internacional
country-of-origin
trust
reputation
animosity
emerging markets
Emerging Markets Commerce: The Role of Country-of-Origin and Animosity in Purchase Intention
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/5276/1/Jimenez-ijbm_2012.pdf
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https://riubu.ubu.es/bitstream/10259/5276/5/Jimenez-ijbm_2012.pdf.txt
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