2026-04-22T18:55:02Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/52762021-11-02T12:05:03Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732

Jiménez Torres, Nadia Huitzilin 305 500 San Martín Gutiérrez, Sonia 513 500 2020-04-17T20:01:07Z 2020-04-17T20:01:07Z 2012-09 1833-3850 http://hdl.handle.net/10259/5276 10.5539/ijbm.v7n17p34 1833-8119 At present, firms must face interrelated challenges in global marketing, such as the increased consumer market internationalization and the rapid growth of emerging markets economy. In this context, the purpose of this study is to differentiate between cognitive and affective components of the country–of-origin (reputation of firms from a country–of-origin and animosity) and frame them as antecedents of trust and purchase intention. The study supports the view that the reputation of firms from the country–of-origin helps to engender trust in international markets and indirectly impacts purchase intention. Also, this study analyses the mediation role that trust plays in the relationship between reputation of firms from the country–of-origin, consumer animosity and purchase intention. UASLP/PROMEP/103.5/11/6650, SNI/CONACYT: 53181 and UASLP-FAI: C12-FAI-03-08.08. application/pdf eng Canadian Center of Science and Education International Journal of Business and Management. 2012, V. 7, n. 17, p. 34-42 http://dx.doi.org/10.5539/ijbm.v7n17p34 info:eu-repo/grantAgreement/UASLP/PROMEP/103.5/11/6650 info:eu-repo/grantAgreement/SNI/CONACYT:53181 info:eu-repo/grantAgreement/UASLP-FAI: C12-FAI-03-08.08 Atribución 4.0 Internacional http://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess country-of-origin trust reputation animosity emerging markets Comercio Commerce Emerging Markets Commerce: The Role of Country-of-Origin and Animosity in Purchase Intention info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion International Journal of Business and Management 7 17 ORIGINAL Jimenez-ijbm_2012.pdf Jimenez-ijbm_2012.pdf application/pdf 220655 https://riubu.ubu.es/bitstream/10259/5276/1/Jimenez-ijbm_2012.pdf 7f319d3313f68a874b95cb446b64ff14 MD5 1 CC-LICENSE license_rdf license_rdf application/rdf+xml; charset=utf-8 908 https://riubu.ubu.es/bitstream/10259/5276/2/license_rdf 0175ea4a2d4caec4bbcc37e300941108 MD5 2 LICENSE license.txt license.txt text/plain; charset=utf-8 999 https://riubu.ubu.es/bitstream/10259/5276/3/license.txt b295bcbce42e2caabeb0c623d3860c06 MD5 3 THUMBNAIL Jimenez-ijbm_2012.pdf.jpg Jimenez-ijbm_2012.pdf.jpg IM Thumbnail image/jpeg 4270 https://riubu.ubu.es/bitstream/10259/5276/4/Jimenez-ijbm_2012.pdf.jpg b6121b5ebd3c8fa673ae80de94481323 MD5 4 TEXT Jimenez-ijbm_2012.pdf.txt Jimenez-ijbm_2012.pdf.txt Extracted text text/plain 42062 https://riubu.ubu.es/bitstream/10259/5276/5/Jimenez-ijbm_2012.pdf.txt a9e831f1e8659312775f7358deff2c07 MD5 5 10259/5276 oai:riubu.ubu.es:10259/5276 2021-11-02 13:05:03.503 Repositorio Institucional de la Universidad de Burgos bubrep@ubu.es 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