2026-05-11T22:53:33Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/53052022-04-07T08:57:31Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732

Rodríguez Torrico, Paula 9bd6dcc8-2c9e-443a-9887-7ca94f12d6f6 500 San José Cabezudo, Rebeca 6006cfb3-40ef-4e15-ac5c-b3a49c87b723 500 San Martín Gutiérrez, Sonia 513 500 2020-05-19T13:43:51Z 2020-05-19T13:43:51Z 2017-03 0747-5632 http://hdl.handle.net/10259/5305 10.1016/j.chb.2016.11.064 In the past, consumers used to go to brick-and-mortar stores to gather information and often concluded their shopping there, with the physical store probably being one of their few sources of product information. Nowadays, with the arrival of digital devices, the number of sources of information has grown. Consumers tend to combine these with brick-and-mortar establishments both to search and buy, leading to the emergence of omnichannel behavior. In this context, there is a lack of research which considers online and mobile devices separately. The aim of the present study is to analyze how two individual traits –impulsiveness and need for touch– influence the use of each device in the omnichannel decision-making process. Results from a sample of 284 real digital (online and/or mobile) shoppers of clothes confirm that personal traits influence omnichannel consumer behavior. Results show that impulsive shoppers make greater use of mobile devices whereas individuals with high need for touch are more predisposed to use online devices in their omnichannel process. Besides, the effect of individual demographics is taken into account. Finally, we discuss the paper's contributions and outline the actions which managers can engage in so as to succeed in omnichannel retail. Ministry of Economy, Industry and Competitiveness (Research Projects ECO2012-36275 and ECO2014-53060-R) application/pdf eng Elsevier Computers in Human Behavior. 2017, V. 68, p. 465-471 https://doi.org/10.1016/j.chb.2016.11.064 info:eu-repo/grantAgreement/MINECO/ECO2012-36275 info:eu-repo/grantAgreement/JCyL/ECO2014-53060-R Omnichannel Impulsiveness Need for touch Mobile devices Comercio Commerce Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior info:eu-repo/semantics/article info:eu-repo/semantics/submittedVersion info:eu-repo/semantics/openAccess Computers in Human Behavior 68 465 471 TEXT Rodriguez-chb_2017.pdf.txt Rodriguez-chb_2017.pdf.txt Extracted text text/plain 48776 https://riubu.ubu.es/bitstream/10259/5305/4/Rodriguez-chb_2017.pdf.txt 353ed607724dd6e346bb04adbdde2d58 MD5 4 THUMBNAIL Rodriguez-chb_2017.pdf.jpg Rodriguez-chb_2017.pdf.jpg IM Thumbnail image/jpeg 3727 https://riubu.ubu.es/bitstream/10259/5305/3/Rodriguez-chb_2017.pdf.jpg 4ac5f15adb9aa0d9dc13b517f68939ef MD5 3 LICENSE license.txt license.txt text/plain; charset=utf-8 999 https://riubu.ubu.es/bitstream/10259/5305/2/license.txt b295bcbce42e2caabeb0c623d3860c06 MD5 2 ORIGINAL Rodriguez-chb_2017.pdf Rodriguez-chb_2017.pdf application/pdf 2318031 https://riubu.ubu.es/bitstream/10259/5305/1/Rodriguez-chb_2017.pdf 2e234c4bf157944463ac74abb0de45cc MD5 1 10259/5305 oai:riubu.ubu.es:10259/5305 2022-04-07 10:57:31.675 Repositorio Institucional de la Universidad de Burgos bubrep@ubu.es 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