2026-04-17T10:25:57Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/57162024-05-13T08:02:03Zcom_10259_4596com_10259.4_2574com_10259.4_106com_10259_2604col_10259_4597

Ayup González, Jannett Calderón Monge, Esther Carrilero Castillo, Agustín Franchise Know-how Signal G.M.M There is abundant evidence that franchises boost the economies of developed and emerging market economies. In Mexico, for example, despite its limited growth, the franchise system is dynamic. Over the past three decades, the inconsistent continuity of the global franchise business format may also be noted. The aim here is to analyse the factors linked to franchise continuity in the Mexican hospitality sector by applying panel data methodology to a sample of 253 hospitality sector chains between 2002 and 2016. The results showed that franchised outlets, proven and improved know-how, and market factors, under conditions of endogeneity, maintained a positive effect on the continuity of the franchise business format. 2021-04-20 2021-04-20 2019-04 info:eu-repo/semantics/article 1331-677X http://hdl.handle.net/10259/5716 10.1080/1331677X.2019.1592008 1848-9664 eng Economic Research-Ekonomska Istraživanja. 2019, V. 32, n. 1, p. 4059–4074 https://doi.org/10.1080/1331677X.2019.1592008 http://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess Atribución 4.0 Internacional Taylor & Francis Group