2026-04-21T06:48:50Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/68312025-11-11T10:00:48Zcom_10259_4596com_10259.4_2574com_10259.4_106com_10259_2604com_10259_9622com_10259_5086col_10259_4597col_10259_9623

Calderón Monge, Esther 90 600 0000-0002-0661-4244 Huerta Zavala, Pilar Angélica 287 600 0000-0001-8032-8628 Ayup González, Jannett 14f6a758-71a1-4891-b23c-6e2da6b4a584 600 2022-09-05T11:57:19Z 2022-09-05T11:57:19Z 2019-06 1554-7191 http://hdl.handle.net/10259/6831 10.1007/s11365-018-0495-6 1555-1938 This paper analyses the influence of market and brand-related signals on franchisees’ decisions when choosing a franchise brand with which to open an outlet for the first time. Panel data methodology was used to analyse a sample of 1277 chains operating in Spain, Mexico and Peru between 2004 and 2013. The results show that market signals prevail over brand-related signals. Within brand-related signals, franchisees first seek information relating to the brand’s sector and then seek information relating to the brand’s value. Franchisors should match the content of the signals they send to the market to the true characteristics of the franchise. Franchisors should also endeavour to ensure the country where they operate has general and franchise-specific legislation that fosters business activity by both franchisor and franchisee. The use of institutional quality as a signal in a multi-country study represents a significant contribution to the literature on franchising. application/pdf eng Springer International Entrepreneurship and Management Journal. 2019, V. 15, n. 2, p. 573–588 https://doi.org/10.1007/s11365-018-0495-6 Franchisee Entrepreneurship Signalling theory Brand quality Institutional quality Multi-country Gestión de empresas Comercio Industrial management Commerce Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion info:eu-repo/semantics/openAccess International Entrepreneurship and Management Journal 15 2 573 588 THUMBNAIL Calderon-iemj_2019.pdf.jpg Calderon-iemj_2019.pdf.jpg IM Thumbnail image/jpeg 4649 https://riubu.ubu.es/bitstream/10259/6831/4/Calderon-iemj_2019.pdf.jpg a7d47b3087cd0546db6cc9ec164697ca MD5 4 LICENSE license.txt license.txt text/plain; charset=utf-8 999 https://riubu.ubu.es/bitstream/10259/6831/2/license.txt b295bcbce42e2caabeb0c623d3860c06 MD5 2 ORIGINAL Calderon-iemj_2019.pdf Calderon-iemj_2019.pdf application/pdf 584359 https://riubu.ubu.es/bitstream/10259/6831/3/Calderon-iemj_2019.pdf d98b034315656c9bb544ab7bc0b0720a MD5 3 10259/6831 oai:riubu.ubu.es:10259/6831 2025-11-11 11:00:48.175 Repositorio Institucional de la Universidad de Burgos bubrep@ubu.es RWwgYXV0b3IgY29tbyDDum5pY28gdGl0dWxhciBkZSBsb3MgZGVyZWNob3MgZGUgcHJvcGllZGFkIGludGVsZWN0dWFsIGRlIGxhIG9icmEsIG8gZGlzcG9uaWVuZG8gZGUgbG9zIGRlYmlkb3MgcGVybWlzb3MgZGUgbG9zIG90cm9zIHRpdHVsYXJlcywgc2kgbG9zIGh1YmllcmEsIHkgZW4gdmlydHVkIGRlIGxvcyBkZXJlY2hvcyBxdWUgbGUgY29uZmllcmUgbGEgbGVnaXNsYWNpw7NuIHZpZ2VudGUgc29icmUgcHJvcGllZGFkIGludGVsZWN0dWFsIHkgZGVyZWNob3MgZGUgYXV0b3IsIA0KQVVUT1JJWkEgYSBsYSBVbml2ZXJzaWRhZCBkZSBCdXJnb3MgYSBkaWZ1bmRpciwgZGUgbWFuZXJhIGdyYXR1aXRhLCBlbCBjb250ZW5pZG8gZGUgbG9zIGFyY2hpdm9zIGRpZ2l0YWxlcyBxdWUgY29ycmVzcG9uZGVuIGFsIGRvY3VtZW50byBkZXNjcml0byBhbnRlcmlvcm1lbnRlLCBjb24gY2Fyw6FjdGVyIG5vIGV4Y2x1c2l2byB5IGRlIG1hbmVyYSBww7pibGljYSBlbiBhY2Nlc28gYWJpZXJ0byBhIHRyYXbDqXMgZGUgSW50ZXJuZXQsIHBhcmEgbG8gcXVlIGxhIEJpYmxpb3RlY2EgcHJvY2VkZXLDoSBhIGFyY2hpdmFybG9zIGVuIGVsIFJlcG9zaXRvcmlvIEluc3RpdHVjaW9uYWwuIEFzaW1pc21vIGF1dG9yaXphIGEgbGEgVW5pdmVyc2lkYWQgZGUgQnVyZ29zIGEgcmVhbGl6YXIgbGFzIHRyYW5zZm9ybWFjaW9uZXMgbmVjZXNhcmlhcyBkZSBmb3JtYXRvLCBubyBkZSBjb250ZW5pZG8sIHBhcmEgZ2FyYW50aXphciBsYSBwcmVzZXJ2YWNpw7NuIHkgZWwgYWNjZXNvIGVuIGVsIGZ1dHVyby4NCg0KRWwgYXV0b3IgZGlzcG9uZSwgZW4gdG9kbyBjYXNvLCBkZWwgZGVyZWNobyBhIHJldm9jYXIgZXN0YSBhdXRvcml6YWNpw7NuLg0KDQpMYSBjZXNpw7NuIGRlIGRlcmVjaG9zIGRlIGVzdGEgb2JyYSBzZSBlbmN1ZW50cmEgc3VqZXRhIGEgbGEgbGVnaXNsYWNpw7NuIHZpZ2VudGUgc29icmUgcHJvcGllZGFkIGludGVsZWN0dWFsIHkgZGVyZWNob3MgZGUgYXV0b3Iu