2026-04-29T17:06:15Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/74202024-05-13T07:58:04Zcom_10259_7387com_10259_5086com_10259_2604col_10259_7419
Do cultural and creative entrepreneurs make affectively driven decisions? Not when they evaluate their opportunities
Díaz Portugal, Celia
Delgado García, Juan Bautista
Blanco Mazagatos, Virginia
Cultural and creative industries
Emotions
Entrepreneurial selection
Entrepreneurship
Opportunity evaluation
Positive affect
Our research studies the influence of positive affect on entrepreneurs' evaluations of
opportunities (i.e. novelty assessments and entrepreneurial selection) as well as how
this influence may be different for entrepreneurs belonging to cultural and creative
industries. Drawing on arguments on the role of affect in cognition and considering
the particular situational and individual-level factors of entrepreneurship in cultural
and creative industries, we hypothesize that positive affect influences entrepreneurs'
opportunity evaluation. We also hypothesize that this effect of positive affect is
barely present for cultural and creative entrepreneurs. We test our hypotheses in a
sample of nascent entrepreneurs who took part in entrepreneurship training programmes in six incubators in Spain, who we asked to evaluate their own opportunity.
Our results show that positive affect positively impacts the perceived novelty and
entrepreneurial selection of non-creative entrepreneurs though this impact is limited
for cultural and creative entrepreneurs.
2023-02-08T08:07:41Z
2023-02-08T08:07:41Z
2023-02-08T08:07:41Z
2023-01
info:eu-repo/semantics/article
0963-1690
http://hdl.handle.net/10259/7420
10.1111/caim.12537
1467-8691
eng
Creativity and Innovation Management. 2022
https://doi.org/10.1111/caim.12537
http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Wiley