2026-05-07T05:38:09Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/80072023-11-23T11:52:40Zcom_10259_8005com_10259_5086com_10259_2604col_10259_8006

Pérez Castaños, Sergio 22b1c037-20dd-4f0f-8491-780dd41d0793 Ruiloba Núñez, Juana María c43586f5-9650-4f83-b93e-1d1ad3e09c97 2023-11-13T15:17:47Z 2023-11-13T15:17:47Z 2023 http://hdl.handle.net/10259/8007 10.3390/socsci12090504 2076-0760 In 2022, two regional elections were held that initiated a new electoral cycle in Spain. The first, in February, took place in Castilla y León where, for the first time, the extreme right-wing party, VOX, formed a coalition in a regional government with the right-wing Partido Popular, while, simultaneously, the extreme left-wing party Podemos was barely left with parliamentary representation. The second, in June in Andalusia, led to VOX increasing its representation by two seats and beginning its national level electoral growth; the far-left that was split in two parties, finding that the dynamic that began in Castilla y León also affected them as they lost 10 representatives. This article seeks to compare the emotional strategies of these extremist parties in the 2022 regional elections, focusing especially on leaders’ and parties’ communication strategies on X, formerly Twitter, during the electoral campaign. We expect to find differences between political parties but also between regions. To test this, we carried out an ‘X account content analysis’. We selected those accounts representing the candidates to the regional President and also the main political party accounts in the regions: namely VOX in both regions, Podemos in Castilla y León, and Adelante Andalucía and Por Andalucía in Andalusia. application/pdf eng MDPI Social Sciences. 2023, V. 12, n. 9, 504 https://doi.org/10.3390/socsci12090504 Atribución 4.0 Internacional Atribución 4.0 Internacional http://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess Emotions Political communication X Political polarization Spain Política Political science Once More, with Feeling! Digital Campaigns and Emotional Candidacies in X in Andalusia and Castilla y León info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Social Sciences 12 9 504 THUMBNAIL Pérez-ss_2023.pdf.jpg Pérez-ss_2023.pdf.jpg IM Thumbnail image/jpeg 3555 https://riubu.ubu.es/bitstream/10259/8007/4/P%c3%a9rez-ss_2023.pdf.jpg bbcd2e3aafd146dcedcb36037ff16464 MD5 4 LICENSE license.txt license.txt text/plain; charset=utf-8 1362 https://riubu.ubu.es/bitstream/10259/8007/3/license.txt 5d013bfa6e473ff0db22cd82a4d71a70 MD5 3 CC-LICENSE license_rdf license_rdf application/rdf+xml; charset=utf-8 908 https://riubu.ubu.es/bitstream/10259/8007/2/license_rdf 0175ea4a2d4caec4bbcc37e300941108 MD5 2 ORIGINAL Pérez-ss_2023.pdf Pérez-ss_2023.pdf application/pdf 1453495 https://riubu.ubu.es/bitstream/10259/8007/1/P%c3%a9rez-ss_2023.pdf 81ffa5ec6419ed14354d82222382b3eb MD5 1 10259/8007 oai:riubu.ubu.es:10259/8007 2023-11-23 12:52:40.297 Repositorio Institucional de la Universidad de Burgos bubrep@ubu.es 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