2026-04-22T14:42:37Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/83102024-01-13T01:05:41Zcom_10259_4596com_10259.4_2574com_10259.4_106com_10259_2604col_10259_4597

Pérez-Villarreal, Héctor Hugo Martínez Ruiz, María Pilar . Izquierdo Yusta, Alicia Gómez-Cantó, Carmen M. 2024-01-12T07:55:07Z 2024-01-12T07:55:07Z 2020-09 2071-1050 http://hdl.handle.net/10259/8310 10.3390/su12187749 2071-1050 This paper analyzes the effects of: (i) Food values on their related benefits (hedonic and utilitarian); (ii) both kinds of benefits on attitudes toward eating hamburgers; and (iii) attitudes on purchase intention. To this end, we adapted the food values scale to the context of fast-food hamburger restaurants. Data were collected from a survey of 512 Mexican consumers and analyzed using structural equation modeling (SEM). The results show that the strongest influences are those exerted by food values, first, on hedonic benefits and, second, on utilitarian benefits. In contrast, the weakest influence is that exerted by utilitarian benefits on attitudes, followed by that exerted by hedonic benefits on attitudes. Among other findings, this study highlights the importance consumers give to the taste and safety of food, as well as the greater importance given to hedonic benefits compared to utilitarian ones. These findings have several important implications for managers in the industry. This research was funded by the University of Castilla-La Mancha. Group “Observatorio de la Innovación en Distribución Comercial”. application/pdf eng MDPI Sustainability. 2020, V. 12, n. 18, 7749 https://doi.org/10.3390/su12187749 Atribución 4.0 Internacional http://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess Food values Hedonic benefits Utilitarian benefits Attitudes toward eating hamburgers Purchase intention Comercio Alimentos Commerce Food Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Sustainability 12 18 7749