2026-04-22T14:42:27Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/83102024-01-13T01:05:41Zcom_10259_4596com_10259.4_2574com_10259.4_106com_10259_2604col_10259_4597

00925njm 22002777a 4500 dc Pérez-Villarreal, Héctor Hugo author Martínez Ruiz, María Pilar . author Izquierdo Yusta, Alicia author Gómez-Cantó, Carmen M. author 2020-09 This paper analyzes the effects of: (i) Food values on their related benefits (hedonic and utilitarian); (ii) both kinds of benefits on attitudes toward eating hamburgers; and (iii) attitudes on purchase intention. To this end, we adapted the food values scale to the context of fast-food hamburger restaurants. Data were collected from a survey of 512 Mexican consumers and analyzed using structural equation modeling (SEM). The results show that the strongest influences are those exerted by food values, first, on hedonic benefits and, second, on utilitarian benefits. In contrast, the weakest influence is that exerted by utilitarian benefits on attitudes, followed by that exerted by hedonic benefits on attitudes. Among other findings, this study highlights the importance consumers give to the taste and safety of food, as well as the greater importance given to hedonic benefits compared to utilitarian ones. These findings have several important implications for managers in the industry. 2071-1050 http://hdl.handle.net/10259/8310 10.3390/su12187749 2071-1050 Food values Hedonic benefits Utilitarian benefits Attitudes toward eating hamburgers Purchase intention Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants