2026-04-21T06:45:54Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/96242024-10-19T00:05:27Zcom_10259_9622com_10259_5086com_10259_2604col_10259_9623

Calderón Monge, Esther Ramírez-Hurtado, José M. Ramos Cuesta, Inés 2024-05 Labeling information and its presentation are intended to guide consumers at a store toward a choice of food that is healthier than they might otherwise buy. Consumer reactions to labeling are examined in this study through the Nutri-Score (food) label, the efficacy and utility of which is still under debate. The aim is to analyze the degree of approval of Nutri-Score through the Technology Acceptance Model, applying structural equation modeling to data gathered from a questionnaire administered to a sample of 478 Spanish consumers. All the hypotheses of the theoretical model were validated. The results of the proposed Nutri-Score Acceptance Model affirmed that perceived usefulness is a direct predictor of consumer attitude and purchasing behavior, when consumers are evaluating the contents of the Nutri-Score label. In turn, perceived ease of use had an indirect influence on the two previous variables. In this study, it is confirmed that Nutri-Score is an effective system for guiding consumer purchase decisions on packaged food. The usefulness of the label generates positive attitudes toward intention of use among consumers. application/pdf http://hdl.handle.net/10259/9624 eng Wiley Labeling and consumer purchases info:eu-repo/semantics/article TEXT RIUBU. Repositorio Institucional de la Universidad de Burgos Hispana