2026-04-17T12:04:53Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/96252024-10-22T00:05:16Zcom_10259_9622com_10259_5086com_10259_2604col_10259_9623
Repositorio Institucional de la Universidad de Burgos
author
Caro-Vela, María D.
author
Ramírez-Hurtado, José M.
author
Calderón Monge, Esther
2024-10-21T08:21:45Z
2024-10-21T08:21:45Z
2024-09
1554-7191
http://hdl.handle.net/10259/9625
10.1007/s11365-024-00961-x
1555-1938
The geographical location of an establishment is a strategic decision of major importance for companies. In the case of franchising, the peculiarities of the system render this decision of vital importance. The objectives of this work are threefold: a) to identify hotspots of franchise establishments; b) to perform an analysis of the distance between establishments; and c) to specify a weighted geographical regression model to estimate the influence of income, population density, and percentage of commercial area of the municipalities on the number of establishments of the franchises located in the chosen municipalities. To this end, 1,508 establishments belonging to seven franchising chains operating in Spain have been selected. The results show that there is an agglomeration of establishments in various geographical areas. Geographically weighted regression also confirms that the variables analysed constitute good predictors of the number of establishments in each municipality.
eng
Atribución 4.0 Internacional
Franchising
Location
Outlet
ArcGis
Insights into the localisation of outlets: The franchising chains
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/9625/1/Caro-iemj_2024.pdf
File
MD5
019f4cd48e6a0b2e8c4bf4acd11c0e9c
3158388
application/pdf
Caro-iemj_2024.pdf