2026-04-17T12:05:11Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/96272024-10-23T00:05:16Zcom_10259_9622com_10259_5086com_10259_2604col_10259_9623

Calderón Monge, Esther Huerta Zavala, Pilar Angélica 2024-10-22T07:55:56Z 2024-10-22T07:55:56Z 2013-05 1081-8510 http://hdl.handle.net/10259/9627 2380-1751 Potential franchisees who wish to start up a business need to seek information signals. The aim of this paper is to analyze the relationship between performance and risk as signals of the quality of the franchise chains and the decision to choose one of them taken by the potential franchisee who wishes to set up a business for the first time via franchising. The results show that performance and risk operated as recognized signals for choosing a franchise chain among those which were operating in Spain during 2002-2008. application/pdf eng Bradley University. The Turner School of Entrepreneurship and Innovation Middle Tennessee State University. Walker Library. Digital Scholarship Initaitives Journal of Small Business Strategy. 2013, V. 23, n. 2, p. 41-58 https://libjournals.mtsu.edu/index.php/jsbs/article/view/180 Business risk Entrepreneurs Franchise Risk tolerance Signaling theory Comercio Commerce Performance and Risk as Signals for Setting up a Franchised Business info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/openAccess