2026-04-17T12:06:25Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/96272024-10-23T00:05:16Zcom_10259_9622com_10259_5086com_10259_2604col_10259_9623

00925njm 22002777a 4500 dc Calderón Monge, Esther author Huerta Zavala, Pilar Angélica author 2013-05 Potential franchisees who wish to start up a business need to seek information signals. The aim of this paper is to analyze the relationship between performance and risk as signals of the quality of the franchise chains and the decision to choose one of them taken by the potential franchisee who wishes to set up a business for the first time via franchising. The results show that performance and risk operated as recognized signals for choosing a franchise chain among those which were operating in Spain during 2002-2008. 1081-8510 http://hdl.handle.net/10259/9627 2380-1751 Business risk Entrepreneurs Franchise Risk tolerance Signaling theory Performance and Risk as Signals for Setting up a Franchised Business