2026-04-17T12:04:52Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/96272024-10-23T00:05:16Zcom_10259_9622com_10259_5086com_10259_2604col_10259_9623
Repositorio Institucional de la Universidad de Burgos
author
Calderón Monge, Esther
author
Huerta Zavala, Pilar Angélica
2024-10-22T07:55:56Z
2024-10-22T07:55:56Z
2013-05
1081-8510
http://hdl.handle.net/10259/9627
2380-1751
Potential franchisees who wish to start up a business need to seek information signals. The aim of this paper is to analyze the relationship between performance and risk as signals of the quality of the franchise chains and the decision to choose one of them taken by the potential franchisee who wishes to set up a business for the first time via franchising. The results show that performance and risk operated as recognized signals for choosing a franchise chain among those which were operating in Spain during 2002-2008.
eng
Business risk
Entrepreneurs
Franchise
Risk tolerance
Signaling theory
Performance and Risk as Signals for Setting up a Franchised Business
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/9627/1/Calderon-jsbs_2013.pdf
File
MD5
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354030
application/pdf
Calderon-jsbs_2013.pdf