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San Martín Gutiérrez, Sonia Jiménez Torres, Nadia Huitzilin 2024-11-13T11:08:03Z 2024-11-13T11:08:03Z 2023-05 2444-8451 http://hdl.handle.net/10259/9694 10.1108/EJMBE-02-2021-0069 2444-8494 Purpose: The key concern nowadays is smartphone addiction and user profiles. Following the risk and protective factors framework, the authors aim to characterize smartphone users according to two levels: (1) individual: referred to the use (i.e. boredom proneness, compulsive app downloading smartphone addiction) and (2) microsystem: referred to family and peers (i.e. family harmony and phubbing). Besides, the authors will derive useful managerial implications and strategies. Design/methodology/approach: First, an extensive literature revision and in-depth interviews with experts were employed to identify the addiction-related variables at the individual and microsystem level. Second, information was collected from a sample of 275 Spanish smartphone users, and a K-means clustering algorithm was employed to classify smartphone users. Findings: The proposed traffic lights schema identifies three users’ profiles (red, yellow and green) regarding their smartphone addiction and considering individual and microsystem critical variables. Originality/value: This study proposes a practical and pioneer traffic lights schema to classify smartphone users and facilitate each cluster's strategies development. The authors are grateful to funding by the European Comission, under an Erasmus + project with reference 2019-1-ES01-KA201-064250. application/pdf eng Emerald European Jorunal of Management and Business Economics. 2023, V. 32, n. 2, p. 149-167 https://doi.org/10.1108/EJMBE-02-2021-0069 Atribución 4.0 Internacional http://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess Smartphone addiction Compulsive app downloading Phubbing Family harmony Boredom proneness Profiles Cluster Consumidores-Conducta Consumer behavior Smartphones What colour are you? Smartphone addiction traffic lights and user profiles info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion European Journal of Management and Business Economics 32 2 149 167