2026-04-22T18:54:53Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/96952024-11-14T01:05:18Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732
Repositorio Institucional de la Universidad de Burgos
author
Camarero Izquierdo, María Carmen
author
San José Cabezudo, Rebeca
author
Jiménez Torres, Nadia Huitzilin
author
San Martín Gutiérrez, Sonia
2024-11-13T11:57:57Z
2024-11-13T11:57:57Z
2021-04
1546-2234
http://hdl.handle.net/10259/9695
10.4018/JOEUC.20210301.oa4
1546-5012
Even though the mobile games industry has grown substantially over the last few years, one permanent challenge which remains is to monetize it and to continue reaching new players. Current players contribute to this aim by purchasing mobile game accessories and by recruiting players. The current work analyses how the present use of the game and its appeal contribute to these behaviors. Results with information obtained from a sample of app gamers show that using a game app can have positive effects on recruitment, a notion reinforced when the level of performance rises, while overuse of the game app may lead to a feeling of addiction or shame that reduces new player recruitment. In addition, the game's perceived appeal (experiential value, procedural justice, and prestige) are also related with investing in new products and with recruitment.
eng
Atribución 4.0 Internacional
Addiction
Experimential value
Mobile games
Prestige
Procedural justice
Use
The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/9695/1/Camarero-joeuc_2021.pdf
File
MD5
8e9bcd25f0a00907a31e566eef83cd7a
601529
application/pdf
Camarero-joeuc_2021.pdf