2026-04-29T00:13:33Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/97052024-11-16T01:05:19Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732

Abdelwahab, Dalia fdf2ed7e-a9f2-457d-817c-66d5a40ade6f 600 San Martín Gutiérrez, Sonia 513 600 0000-0002-5030-9669 Jiménez Torres, Nadia Huitzilin 305 600 0000-0001-5771-2971 2024-11-15T13:19:37Z 2024-11-15T13:19:37Z 2022-08 0896-1530 http://hdl.handle.net/10259/9705 10.1080/08961530.2022.2108182 1528-7068 This study analyzed two in-group bias variables (regional identification and ethnocentrism) and examined their rarely explored behavioral differences in triggering in-group support (brand defense) and out-group resistance (oppositional loyalty). Regional animosity was investigated as a moderating variable. Data were collected from 602 food and beverage buyers. Results indicated that both identification and ethnocentrism triggered brand defense, while only ethnocentrism induced oppositional loyalty. Brand defense mediated identification/ethnocentrism relationships with oppositional loyalty. Animosity moderated model relationships with oppositional loyalty. Oppositional loyalty and brand defense are also explored as consequences of place-of-origin constructs, enriching the literature and examining unexplored relationships in this context. Junta de Castilla y León application/pdf eng Routledge Journal of International Consumer Marketing. 2022, V. 35, n. 3, p. 314-332 https://doi.org/10.1080/08961530.2022.2108182 Atribución-NoComercial 4.0 Internacional http://creativecommons.org/licenses/by-nc/4.0/ info:eu-repo/semantics/openAccess Brand defense Food and beverage industry In-group identification and ethnocentrism Oppositional loyalty Out-group animosity Comercio Consumidores-Conducta Commerce Consumer behavior Marketing Will you support or oppose? The impact of region-of-origin bias on oppositional loyalty info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Journal of International Consumer Marketing 35 3 314 332 THUMBNAIL Abdelwahab-jicm_2022.pdf.jpg Abdelwahab-jicm_2022.pdf.jpg IM Thumbnail image/jpeg 3681 https://riubu.ubu.es/bitstream/10259/9705/4/Abdelwahab-jicm_2022.pdf.jpg 2282aeb1d47eb4ad5914be54ec8e3e3d MD5 4 LICENSE license.txt license.txt text/plain; charset=utf-8 999 https://riubu.ubu.es/bitstream/10259/9705/3/license.txt b295bcbce42e2caabeb0c623d3860c06 MD5 3 CC-LICENSE license_rdf license_rdf application/rdf+xml; charset=utf-8 914 https://riubu.ubu.es/bitstream/10259/9705/2/license_rdf 24013099e9e6abb1575dc6ce0855efd5 MD5 2 ORIGINAL Abdelwahab-jicm_2022.pdf Abdelwahab-jicm_2022.pdf application/pdf 549658 https://riubu.ubu.es/bitstream/10259/9705/1/Abdelwahab-jicm_2022.pdf ce71281c10f64c0597ade9e7d272e648 MD5 1 10259/9705 oai:riubu.ubu.es:10259/9705 2024-11-16 02:05:19.603 Repositorio Institucional de la Universidad de Burgos bubrep@ubu.es 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