2026-04-29T04:14:10Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/97072024-11-19T01:05:08Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732

Breitsohl, Jan 0215f6d0-38f9-4bc0-a1b3-86cf9946ccd3 600 Jiménez Torres, Nadia Huitzilin 305 600 0000-0001-5771-2971 Roschk, Holger 09aee34e-e6b2-4ee2-9240-67d5a2f23744 600 2024-11-18T11:23:04Z 2024-11-18T11:23:04Z 2021-09 0197-2243 http://hdl.handle.net/10259/9707 10.1080/01972243.2021.1981507 1087-6537 In this article we offer the first survey-based study on the motivations that spur consumers to bully others about the brands they support on social media, a phenomenon we term “Consumer Brand-Cyberbullying” (CBC). Analyzing data from 1,203 participants of online brand communities, we find that consumers who seek to be popular and attractive are more likely to engage in CBC, while those who seek to affiliate with close others and help the community are less likely to do so. Consumers who identify with and are loyal to a particular brand are more likely to engage in CBC. Taken together, our study moves us toward a systematic analysis of the relationship between brands and cyberbullying on social media. application/pdf eng Routledge The Information Society. 2021, V. 38, n. 1, p. 1-12 https://doi.org/10.1080/01972243.2021.1981507 Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess Brand identification Cyberbullying Facebook Online communities Online trolling Social media marketing Consumidores-Conducta Ciberacoso Consumer behavior Cyberbullying Investigating consumers’ motives for consumer brand-cyberbullying on social media info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion The Information Society 38 1 1 12 THUMBNAIL Breitshohl-tis_2021.pdf.jpg Breitshohl-tis_2021.pdf.jpg IM Thumbnail image/jpeg 4316 https://riubu.ubu.es/bitstream/10259/9707/4/Breitshohl-tis_2021.pdf.jpg cf8de5ab23f2934d4c8cd6c33db136d0 MD5 4 LICENSE license.txt license.txt text/plain; charset=utf-8 999 https://riubu.ubu.es/bitstream/10259/9707/3/license.txt b295bcbce42e2caabeb0c623d3860c06 MD5 3 CC-LICENSE license_rdf license_rdf application/rdf+xml; charset=utf-8 805 https://riubu.ubu.es/bitstream/10259/9707/2/license_rdf 4460e5956bc1d1639be9ae6146a50347 MD5 2 ORIGINAL Breitshohl-tis_2021.pdf Breitshohl-tis_2021.pdf application/pdf 1433204 https://riubu.ubu.es/bitstream/10259/9707/1/Breitshohl-tis_2021.pdf 0d6cd38f37671328f5ca4b402f8f4899 MD5 1 10259/9707 oai:riubu.ubu.es:10259/9707 2024-11-19 02:05:08.65 Repositorio Institucional de la Universidad de Burgos bubrep@ubu.es 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