2026-04-18T18:44:58Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/97692024-12-12T01:05:24Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732

Prodanova, Jana San Martín Gutiérrez, Sonia Jiménez Torres, Nadia Huitzilin 2024-12-11T11:10:33Z 2024-12-11T11:10:33Z 2020 1091-9392 http://hdl.handle.net/10259/9769 10.1080/10919392.2020.1739395 1532-7744 Despite its widespread use as a purchase channel, the Internet still provokes consumer concerns when it comes to the acquisition of high-involvement services, such as travel. This study, therefore, explores customers’ intentions to repeat their online travel purchases, depending on the level of attachment they develop with a website, as is driven by high- and low-task relevant website characteristics. With an innovative, electronic Stimulus–Organism–Response model that introduces a new site attachment variable, this study reveals that, among experienced online travel purchasers, service quality, security and privacy issues, and entertainment all function as stimuli to incite affective, cognitive, and social activity and thereby enhance site attachment. This site attachment, in turn, evokes beneficial customers’ responses, in the form of increased intentions to purchase travel services online again. With this distinctive approach to observing customers’ reactions to and interaction with websites, this study establishes several strategic implications that can help companies enhance their service features and provision, as well as ensure lasting relationships with their customers. The authors thank the Ministry of Economy and Competitiveness, Spain for its support of this research through theproject ECO2017-82107-R. application/pdf eng Taylor and Francis Journal of Organizational Computing and Electronic Commerce. 2020, V. 30, n. 3, p. 187-208 https://doi.org/10.1080/10919392.2020.1739395 info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/ECO2017-82107-R/ES/TENDENCIAS EN LA DISTRIBUCION COMERCIAL MINORISTA: SUS IMPLICACIONES EN EL COMPORTAMIENTO DE COMPRA/ Atribución-NoComercial 4.0 Internacional http://creativecommons.org/licenses/by-nc/4.0/ info:eu-repo/semantics/openAccess Online purchase Repurchase intentions Attachment SOR Second-order Service quality Security and privacy Entertainment Travel services Comercio electrónico Consumidores-Conducta Electronic commerce Consumer behavior Achieving customers’ repurchase intention through stimuli and site attachment info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Journal of Organizational Computing and Electronic Commerce 30 3 187 208