2026-04-18T18:44:55Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/97692024-12-12T01:05:24Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732
Repositorio Institucional de la Universidad de Burgos
author
Prodanova, Jana
author
San Martín Gutiérrez, Sonia
author
Jiménez Torres, Nadia Huitzilin
2024-12-11T11:10:33Z
2024-12-11T11:10:33Z
2020
1091-9392
http://hdl.handle.net/10259/9769
10.1080/10919392.2020.1739395
1532-7744
Despite its widespread use as a purchase channel, the Internet still provokes consumer concerns when it comes to the acquisition of high-involvement services, such as travel. This study, therefore, explores customers’ intentions to repeat their online travel purchases, depending on the level of attachment they develop with a website, as is driven by high- and low-task relevant website characteristics. With an innovative, electronic Stimulus–Organism–Response model that introduces a new site attachment variable, this study reveals that, among experienced online travel purchasers, service quality, security and privacy issues, and entertainment all function as stimuli to incite affective, cognitive, and social activity and thereby enhance site attachment. This site attachment, in turn, evokes beneficial customers’ responses, in the form of increased intentions to purchase travel services online again. With this distinctive approach to observing customers’ reactions to and interaction with websites, this study establishes several strategic implications that can help companies enhance their service features and provision, as well as ensure lasting relationships with their customers.
eng
Atribución-NoComercial 4.0 Internacional
Online purchase
Repurchase intentions
Attachment
SOR
Second-order
Service quality
Security and privacy
Entertainment
Travel services
Achieving customers’ repurchase intention through stimuli and site attachment
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/9769/1/Prodanova-jocec_2020.pdf
File
MD5
381150f16b1829a24295c5a4e13ca093
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application/pdf
Prodanova-jocec_2020.pdf