2026-04-28T16:24:58Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/97722024-12-13T01:05:23Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732

Jiménez Torres, Nadia Huitzilin 305 600 0000-0001-5771-2971 San Martín Gutiérrez, Sonia 513 600 0000-0002-5030-9669 Puente Domínguez, Nuria 7a5eb3fd-c6a2-4dd1-ba33-ce0cf00027ab 600 2024-12-12T07:56:08Z 2024-12-12T07:56:08Z 2019-05 1047-8310 http://hdl.handle.net/10259/9772 10.1016/j.hitech.2018.12.006 The mobile technology involves an unexplored world of doing business and consumer behavioral change that constitutes a revolution in the application of technologies to marketing. A key factor in the adoption of mobile commerce is the compatibility that the consumer perceives with his/her life. Given that the research on compatibility with mobile purchases made so far treats it as an antecedent of adoption, this pioneer research studies the influencing role of two more personal factors (self-efficacy and innovativeness) and two factors more related to the shopping (involvement and perceived entertainment). The model was tested using PLS with information from 583 Mexican mobile buyers. Our results show a positive effect of innovativeness, involvement and perceived entertainment on compatibility. On the contrary, self-efficacy does not seem to influence the perception of compatibility of mobile shopping with consumer life. This work has important implications for the practice of professionals dedicated to mobile commerce. This work was supported by Ministry of Economy and Competitiveness (Spain) [Grant number: ECO2017-82107-R]. application/pdf eng Elsevier The Journal of High Technology Management Research. 2019, V. 30, n. 1, p. 15-26 https://doi.org/10.1016/j.hitech.2018.12.006 info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/ECO2017-82107-R/ES/TENDENCIAS EN LA DISTRIBUCION COMERCIAL MINORISTA: SUS IMPLICACIONES EN EL COMPORTAMIENTO DE COMPRA/ Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess Compatibility Mobile shopping Self-efficacy Innovativeness Implication Entertainment Comercio electrónico móvil Consumidores-Preferencias Mobile commerce Consumers' preferences The path to mobile shopping compatibility info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion The Journal of High Technology Management Research 30 1 15 26 THUMBNAIL Jimenez-jhtmr_2019.pdf.jpg Jimenez-jhtmr_2019.pdf.jpg IM Thumbnail image/jpeg 4189 https://riubu.ubu.es/bitstream/10259/9772/4/Jimenez-jhtmr_2019.pdf.jpg 35975fe9de8ab4820b57568efe974db6 MD5 4 LICENSE license.txt license.txt text/plain; charset=utf-8 999 https://riubu.ubu.es/bitstream/10259/9772/3/license.txt b295bcbce42e2caabeb0c623d3860c06 MD5 3 CC-LICENSE license_rdf license_rdf application/rdf+xml; charset=utf-8 805 https://riubu.ubu.es/bitstream/10259/9772/2/license_rdf 4460e5956bc1d1639be9ae6146a50347 MD5 2 ORIGINAL Jimenez-jhtmr_2019.pdf Jimenez-jhtmr_2019.pdf application/pdf 1386179 https://riubu.ubu.es/bitstream/10259/9772/1/Jimenez-jhtmr_2019.pdf 737f4ad8c97ea4bf5970bbc44f437a66 MD5 1 10259/9772 oai:riubu.ubu.es:10259/9772 2024-12-13 02:05:23.329 Repositorio Institucional de la Universidad de Burgos bubrep@ubu.es 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