RT info:eu-repo/semantics/article
T1 Training entrepreneurs in culturally diverse countries. Influence of Social Norms on Entrepreneurial Intention
A1 Barrero Ahedo, Jesús P.
A1 Delgado García, Juan Bautista
A1 Pérez-Fernández, Héctor
K1 Entrepreneurial Intention
K1 National culture
K1 Social Norms
K1 Theory of Planned Behaviour
K1 Entrepreneurship education programmes
K1 Emprendedores
K1 Entrepreneurship
AB One of the most influential factors in people's lives is the place of birth. At the educational and employment level, our future is often determined by social and cultural factors associated with the country or region where we are born. This study explores the extent to which National Culture conditions the influence of Social Norms on the Entrepreneurial Intention of business students. We focus on the components of the Theory of Planned Behaviour proposed by Ajzen and on Hofstede's dimensions of National Culture. To test our hypotheses we surveyed 352 business students at universities or business schools in seven countries with large cultural differences. The results of PLS analyses show that the effect of Social Norms on Entrepreneurial Intention is larger among individuals from national cultures with high Power Distance, low Individualism and Short-Term Orientation. These effects of national culture should be considered when designing entrepreneurship education programmes.
PB Elsevier
SN 1472-8117
YR 2024
FD 2024-11
LK https://hdl.handle.net/10259/11003
UL https://hdl.handle.net/10259/11003
LA eng
NO This research is financed by the I+D+i research grant PID2020-120288 GB-I00/MCIN/AEI/10.13039/501100011033/ financed by Ministerio de Ciencia e Innovación.
DS Repositorio Institucional de la Universidad de Burgos
RD 28-abr-2026