RT info:eu-repo/semantics/article
T1 Deepfake Parodies, Technological Spectacle, and Digital Catharsis: The Case of Iberian Son
T2 Parodias deepfakes, espectáculo tecnológico y catarsis digital: el caso de Iberian Son
A1 Paz-Rebollo, María Antonia
A1 Bonaut-Iriarte, Joseba
A1 Vicent Ibáñez, Mireya
K1 Deepfakes
K1 TikTok
K1 Artificial intelligence
K1 Reception
K1 Political humor
K1 Pedro Sánchez
K1 Political hate speech
K1 Inteligencia Artificial
K1 Recepción
K1 Humor político
K1 Odio político
K1 Inteligencia artificial
K1 Artificial intelligence
K1 Comunicación en política
K1 Communication in politics
AB This study examines 1,919 user comments on 57 deepfakes created by Iberian Son and posted on TikTok, which parody the Spanish Prime Minister, Pedro Sánchez. Content analysis and textual analysis are applied to explore whether the use of AI motivates viewing, what kind of responses they generate, and whether users infer implicit meanings not directly expressed in the videos. The results show that AI not only increases the appeal of the content but also acts as a tool for digital catharsis. The comments reveal that these videos provoke visceral reactions and reactivate latent political hate speech. In addition, they project broader ideological readings, some of which are linked to narratives typical of the far right.
PB VisualCOM Scientific Publications
SN 2695-9631
YR 2025
FD 2025-11
LK https://hdl.handle.net/10259/11112
UL https://hdl.handle.net/10259/11112
LA eng
NO This  research  was  conducted  within  the  framework  of  the  project  Challenging  Online  Narratives  of  Political  Hatred  and  Misogyny  (ref.  PID2023-147506OB-I00), within  the  2021  State  Programme  for  Research, Development, and Innovation for Knowledge Generation Projects, funded by the Ministry of Science and Innovation and the Spanish Research Agency (AEI) of the Government of Spain.
DS Repositorio Institucional de la Universidad de Burgos
RD 30-abr-2026