RT info:eu-repo/semantics/article
T1 How to select franchisees: A model proposal
A1 Calderón Monge, Esther
A1 Pastor Sanz, Iván
A1 Sendra-García, Javier
K1 Recruitment
K1 Franchisee
K1 Selection
K1 Performance
K1 Analytic Hierarchy Process
K1 Success
K1 Franquicias
K1 Franchises (Retail trade)
K1 Economía de la empresa
K1 Managerial economics
AB The selection of franchisees is a key decision for a franchisor and the success of a franchising business. The aim of this research is to design a model proposal with which franchisors may objectively evaluate their potential franchisees in a selection process and reduce any likelihood of error in their final choice. To do so, we apply the Analytic Hierarchy Process methodology, which yields a model proposal as its main result that prioritizes the attitude of the applicant over and above all other criteria that may be taken into account when selecting a chain franchisee. Franchisors can choose to apply the model with the proposed variables, thereby minimizing any error in their candidate selection procedures. They can also adapt the model proposal to virtually any other variables that are central to the spirit of their franchising businesses. The model will help any franchisor to refine its franchisee selection procedure.
PB Elsevier
SN 0148-2963
YR 2021
FD 2021-10
LK https://hdl.handle.net/10259/11311
UL https://hdl.handle.net/10259/11311
LA eng
DS Repositorio Institucional de la Universidad de Burgos
RD 12-may-2026