RT info:eu-repo/semantics/article
T1 Brand and performance signals in the choice of franchise opportunities
A1 Calderón Monge, Esther
A1 Huerta Zavala, Pilar Angélica
K1 Entrepreneurship
K1 Signaling
K1 Franchising
K1 Panel data
K1 Franquicias
K1 Franchises (Retail trade)
K1 Emprendedores
K1 Entrepreneurship
AB When choosing a franchise chain, potential franchisees must incorporate into their decision process the signals of franchise chain quality being sent to the market by the franchisor. Some of these signals along with potential franchisees' choices of franchise chain are analyzed. The results show that brand value and franchisee performance were the key signals used by Spanish franchisees during the period 2002 through 2008, when deciding to open a franchise outlet. The aim of this study was to contribute to strengthening the relationship between entrepreneurship and franchising in Spain from an empirical viewpoint.
PB Routledge
SN 0264-2069
YR 2014
FD 2014-07
LK https://hdl.handle.net/10259/11442
UL https://hdl.handle.net/10259/11442
LA eng
DS Repositorio Institucional de la Universidad de Burgos
RD 12-may-2026