RT info:eu-repo/semantics/bookPart
T1 Online Parties and Digital Campaigns
A1 Pérez Castaños, Sergio
A1 García Hípola, Giselle
A1 Mora-Rodríguez, Alberto
A1 Trujillo Cerezo, José Manuel
K1 Internet en las campañas electorales
K1 Internet in political campaigns
K1 Partidos políticos
K1 Political parties
AB This chapter analyses how online political parties campaigned. These parties, who rely on digital activity, tend to show less interest in traditional channels like posters and press ads, while displaying more negativity, satire and emotionality in their content. However, as regards another phenomenon recorded elsewhere, there was no sign of a more pronounced personalization.
PB Palgrave Macmillan
SN 978-3-030-98993-4
YR 2022
FD 2022
LK https://hdl.handle.net/10259/11508
UL https://hdl.handle.net/10259/11508
LA eng
DS Repositorio Institucional de la Universidad de Burgos
RD 17-abr-2026