TY - JOUR AU - Breitsohl, Jan AU - Jiménez Torres, Nadia Huitzilin AU - Roschk, Holger AU - Megicks, P.R. AU - Aagerup, U. PY - 2025 SN - 0197-2243 UR - https://hdl.handle.net/10259/11055 AB - Companies like Manchester United and Nike host some of the largest online communities on social media to promote their brands. Increasingly, these communities experience incidents of cyberbullying amongst their members. Drawing on research from... LA - eng PB - Routledge KW - Aggression KW - Consumer-toconsumer interactions KW - Cyberbullying KW - Online communities KW - Social media KW - Ciberacoso KW - Cyberbullying KW - Consumidores KW - Consumers TI - Consumer brand-cyberbullying in online brand communities: A conceptual and empirical extension DO - 10.1080/01972243.2025.2579816 T2 - The Information Society M2 - 1 ER -