TY  - JOUR 
AU  - Becerril Castrillejo, Ismael
AU  - Nieto-García, Marta
AU  - Muñoz-Gallego, Pablo Antonio
PY  - 2026
SN  - 0969-6989
UR  - https://hdl.handle.net/10259/11145
AB  - Subscription video-on-demand (SVoD) services are facing a continuous increase in cancellation rates. To tackle this challenge, this study investigates how platform satisfaction and content satiation affect consumer's perceived value, which ultimately...
LA  - eng
PB  - Elsevier
KW  - Subscription video on demand
KW  - Cancellation
KW  - Continuance intention
KW  - Satiation
KW  - Satisfaction
KW  - Customer relationship management
KW  - Utility model
KW  - Televisión de pago
KW  - Subscription television
KW  - Consumidores-Conducta
KW  - Consumer behavior
TI  - Do satisfaction and satiation both drive immediate and delayed subscription cancellation? Implications for subscription video-on-demand services
DO  - 10.1016/j.jretconser.2025.104624
T2  - Journal of Retailing and Consumer Services
VL  - 89
M2  - 104624
ER  -