TY - JOUR AU - Antón Maraña, Paula AU - Pérez Cornejo, Clara AU - Rodríguez Torrico, Paula PY - 2025 SN - 0736-3761 UR - https://hdl.handle.net/10259/11319 AB - Purpose – Current consumption patterns have aggravated environmental degradation. In response, collaborative consumption (CC) through collaborative platforms (CPs) has emerged as a sustainable alternative. Although CPs can support sustainability,... LA - eng PB - Emerald KW - Collaborative consumption KW - Collaborative platforms KW - Sustainable development education KW - Intrinsic/extrinsic motivations KW - Attitudes KW - Self-determination theory KW - Educación ambiental KW - Environmental education KW - Desarrollo sostenible KW - Sustainable development KW - Consumo colaborativo TI - How does sustainable development education shape motivations for using collaborative consumption platforms? DO - 10.1108/JCM-01-2025-7569 T2 - Journal of Consumer Marketing ER -