TY  - JOUR 
AU  - Calderón Monge, Esther
AU  - Huerta Zavala, Pilar Angélica
PY  - 2014
SN  - 0264-2069
UR  - https://hdl.handle.net/10259/11442
AB  - When choosing a franchise chain, potential franchisees must incorporate into their decision process the signals of franchise chain quality being sent to the market by the franchisor. Some of these signals along with potential franchisees' choices of...
LA  - eng
PB  - Routledge
KW  - Entrepreneurship
KW  - Signaling
KW  - Franchising
KW  - Panel data
KW  - Franquicias
KW  - Franchises (Retail trade)
KW  - Emprendedores
KW  - Entrepreneurship
TI  - Brand and performance signals in the choice of franchise opportunities
DO  - 10.1080/02642069.2014.905920
T2  - The Service Industries Journal
VL  - 34
M2  - 772
ER  -