TY  - JOUR 
AU  - Puche Regaliza, Julio César
AU  - Marcilla Lombraña, Isabel
AU  - Antón Maraña, Paula
AU  - Arranz Val, Pablo
PY  - 2026
SN  - 1098-3058
UR  - https://hdl.handle.net/10259/11625
AB  - The widespread use of social media has significantly amplified the role of online reputations in shaping the image and competitiveness of tourism destinations. This study proposes an innovative methodology that combines big data techniques with...
LA  - eng
PB  - Springer
KW  - Smart tourism destinations
KW  - Tourism intelligence system
KW  - Inland rural tourism
KW  - Synthetic tourism index
KW  - Tourism decision making
KW  - Sustainable tourism development
KW  - Turismo
KW  - Tourism
TI  - Innovating data-driven tourism reputation management: methodological foundations of the tourism online reputation index (TORI)
DO  - 10.1007/s40558-026-00368-0
T2  - Information Technology & Tourism
VL  - 28
ER  -