TY  - CHAP 
AU  - Díez Hernández, Julieta
AU  - Antón Maraña, Paula
PY  - 2025
SN  - 9798337303857
SN  - 9798337303871
SN  - 9798337303864
UR  - https://hdl.handle.net/10259/10921
AB  - This chapter examines the impact of digital nativeness and generational identity on ethical values and responsible consumption behaviours in Spain. Through a data-driven analysis of six generational cohorts, the findings reveal significant...
LA  - eng
PB  - IGI Global
KW  - Cognitive dissonance
KW  - Ethical values
KW  - Ethical consumption
KW  - Responsible consumption
KW  - Digital nativeness
KW  - Digital immigrants
KW  - Generational cohorts
KW  - Muncy-Vittel
KW  - Adela Cortina
KW  - Consumo responsable
KW  - Consumo-Aspectos morales
KW  - Consumption (Economics)-Moral and ethical aspects
TI  - Born digital: How native digital status shapes ethical behavior and consumer dissonance
DO  - 10.4018/979-8-3373-0385-7.ch007
ER  -