TY  - JOUR 
AU  - Calderón Monge, Esther
AU  - Pastor Sanz, Iván
AU  - Sendra-García, Javier
PY  - 2021
SN  - 0148-2963
UR  - https://hdl.handle.net/10259/11311
AB  - The selection of franchisees is a key decision for a franchisor and the success of a franchising business. The aim of this research is to design a model proposal with which franchisors may objectively evaluate their potential franchisees in a...
LA  - eng
PB  - Elsevier
KW  - Recruitment
KW  - Franchisee
KW  - Selection
KW  - Performance
KW  - Analytic Hierarchy Process
KW  - Success
KW  - Franquicias
KW  - Franchises (Retail trade)
KW  - Economía de la empresa
KW  - Managerial economics
TI  - How to select franchisees: A model proposal
DO  - 10.1016/j.jbusres.2021.07.003
T2  - Journal of Business Research
VL  - 135
M2  - 676
ER  -