TY  - CHAP 
AU  - Pérez Castaños, Sergio
AU  - García Hípola, Giselle
AU  - Mora-Rodríguez, Alberto
AU  - Trujillo Cerezo, José Manuel
PY  - 2022
SN  - 978-3-030-98993-4
SN  - 978-3-030-98992-7
SN  - 978-3-030-98995-8
UR  - https://hdl.handle.net/10259/11508
AB  - This chapter analyses how online political parties campaigned. These parties, who rely on digital activity, tend to show less interest in traditional channels like posters and press ads, while displaying more negativity, satire and emotionality in...
LA  - eng
PB  - Palgrave Macmillan
KW  - Internet en las campañas electorales
KW  - Internet in political campaigns
KW  - Partidos políticos
KW  - Political parties
TI  - Online Parties and Digital Campaigns
DO  - 10.1007/978-3-030-98993-4_13
ER  -