https://hdl.handle.net/10259/9623 Mon, 27 Apr 2026 14:13:23 GMT 2026-04-27T14:13:23Z https://hdl.handle.net/10259/11442 Brand and performance signals in the choice of franchise opportunities Calderón Monge, Esther; Huerta Zavala, Pilar Angélica When choosing a franchise chain, potential franchisees must incorporate into their decision process the signals of franchise chain quality being sent to the market by the franchisor. Some of these signals along with potential franchisees' choices of franchise chain are analyzed. The results show that brand value and franchisee performance were the key signals used by Spanish franchisees during the period 2002 through 2008, when deciding to open a franchise outlet. The aim of this study was to contribute to strengthening the relationship between entrepreneurship and franchising in Spain from an empirical viewpoint. Tue, 01 Jul 2014 00:00:00 GMT https://hdl.handle.net/10259/11442 2014-07-01T00:00:00Z https://hdl.handle.net/10259/11441 From crowdfunding to crowdlending: the cases of Acero Watch and Perinet Winery Ribeiro Navarrete, Samuel; Calderón Monge, Esther; Huerta Zavala, Pilar Angélica; Palacios Marqués, Daniel Crowdlending is becoming an increasingly viable financing alternative for companies and individuals. This paper analyses the combined use of reward-based crowdfunding and crowdlending to finance ventures. It also examines the use of crowdlending to secure funding. Specifically, the paper studies the cases of two companies from different sectors (watchmaking and quality wine) and at different stages of the business life cycle (early years and maturity). The crowdlending projects, platforms and types of loans used by these two companies also differ. Analysis based on the case study method indicates that, for early-stage ventures, the combination of crowdfunding for business creation and crowdlending to support business operations is an effective way of securing funding an entrepreneurial venture. Moreover, crowdlending is the most suitable way to secure funding for a project at an existing firm. Using a crowdlending platform with a large community of investors ensures that borrowers achieve the funding they seek, as long as the loan offers high returns and low risk or the business idea has a positive impact on the planet or society. Wed, 01 Oct 2025 00:00:00 GMT https://hdl.handle.net/10259/11441 2025-10-01T00:00:00Z https://hdl.handle.net/10259/11311 How to select franchisees: A model proposal Calderón Monge, Esther; Pastor Sanz, Iván; Sendra-García, Javier The selection of franchisees is a key decision for a franchisor and the success of a franchising business. The aim of this research is to design a model proposal with which franchisors may objectively evaluate their potential franchisees in a selection process and reduce any likelihood of error in their final choice. To do so, we apply the Analytic Hierarchy Process methodology, which yields a model proposal as its main result that prioritizes the attitude of the applicant over and above all other criteria that may be taken into account when selecting a chain franchisee. Franchisors can choose to apply the model with the proposed variables, thereby minimizing any error in their candidate selection procedures. They can also adapt the model proposal to virtually any other variables that are central to the spirit of their franchising businesses. The model will help any franchisor to refine its franchisee selection procedure. Fri, 01 Oct 2021 00:00:00 GMT https://hdl.handle.net/10259/11311 2021-10-01T00:00:00Z https://hdl.handle.net/10259/11237 Developing university competencies through learning and exchange of ideas. A multidisciplinary approach Huerta Zavala, Pilar Angélica; Luo, Chenxi; Matos Cámara, Rafael Fabricio; Bernárdez-Vilaboa, Ricardo This study evaluated an educational strategy based on Socrative and social networks to develop competencies in 103 university students of optics and economics. The objective was to analyze how this methodology affects the self-perception of skills such as communication, leadership and collaborative learning. A quantitative, cross-sectional approach was used with pretest and post-test questionnaires and Likert scale items on five key competencies. The results revealed an increase in motivation and leadership self-perception, highlighting positive interaction in social networks and teamwork. Factor analysis confirmed the coherence of the competency factors studied. However, limitations were identified in the stability of the groups due to frequent changes of spokesperson and lack of control in the dynamics. This strategy is innovative in stimulating collaborative learning, enhancing students’ motivation by using social networks. Thu, 01 Jan 2026 00:00:00 GMT https://hdl.handle.net/10259/11237 2026-01-01T00:00:00Z