Navegação Research in marketing and innovation (R+M+I) por assunto "Commerce"
Itens para a visualização no momento 1-9 of 9
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Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers
(2024-04, Emerald Publishing Limited)Artículo -
Emerging Markets Commerce: The Role of Country-of-Origin and Animosity in Purchase Intention
(2012-09, Canadian Center of Science and Education)Artículo -
Estudio sobre el impacto del género y las emociones en el comportamiento de compra de viajes online
(2013, Asociación Española de Expertos Científicos en Turismo (AECIT))Artículo -
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction
(2020-08, Taylor & Francis)Artículo -
The ideal companion: the role of mobile phone attachment in travel purchase intention
(2019-07, Taylor & Francis)Artículo -
Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing
(2021-11, Emerald)Artículo -
Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior
(2017-03, Elsevier)Artículo -
What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
(2019-01, Routledge, Taylor & Francis Group)Artículo