2026-08-19T23:28:45Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/110032025-10-28T13:54:01Zcom_10259_7387com_10259_5086com_10259_2604col_10259_7419

00925njm 22002777a 4500 dc Barrero Ahedo, Jesús P. author Delgado García, Juan Bautista author Pérez-Fernández, Héctor author 2024-11 One of the most influential factors in people's lives is the place of birth. At the educational and employment level, our future is often determined by social and cultural factors associated with the country or region where we are born. This study explores the extent to which National Culture conditions the influence of Social Norms on the Entrepreneurial Intention of business students. We focus on the components of the Theory of Planned Behaviour proposed by Ajzen and on Hofstede's dimensions of National Culture. To test our hypotheses we surveyed 352 business students at universities or business schools in seven countries with large cultural differences. The results of PLS analyses show that the effect of Social Norms on Entrepreneurial Intention is larger among individuals from national cultures with high Power Distance, low Individualism and Short-Term Orientation. These effects of national culture should be considered when designing entrepreneurship education programmes. 1472-8117 https://hdl.handle.net/10259/11003 10.1016/j.ijme.2024.101059 Entrepreneurial Intention National culture Social Norms Theory of Planned Behaviour Entrepreneurship education programmes Training entrepreneurs in culturally diverse countries. Influence of Social Norms on Entrepreneurial Intention